Process

How we design.

From concept to installation, every step is intentional.

Phase 1

Listen. We hear first.

Every project starts with your space. We visit on-site, study the architecture, the lighting, the way sound moves. We measure reverberation and identify challenges before sketching a single line.

Listen
Phase 2

Concept. Multiple directions.

Our designers explore options — hand sketches, parametric algorithms, form studies. We generate multiple directions and present the strongest concepts with 3D visualisations.

Concept
Phase 3

Develop. Tested in our hands.

The chosen concept becomes production-ready. Material selection, physical prototypes, acoustic simulations. You see and approve everything before fabrication begins.

Develop
Phase 4

Fabricate. Precision in Dubai.

Every panel is manufactured in our E44 studio using CNC equipment. Recycled PET felt is cut, formed and assembled by hand. Each piece quality-checked.

Fabricate
Phase 5

Install. Surgical precision.

Our in-house team handles everything. Method statements for every geometry. Complex ceiling clouds aligned with architectural precision.

Install

Start your project.

We'll handle every step.